City real estate: Danfu, hello, you have done a lot of cities of different sizes in the country, in the design community has certain popularity.Then you have a common phenomenon in the domestic design market, the overall level is relatively low, there are not many people who really understand the design, many people are eager for quick success.How do you view the current interior design market?
Danfu: a word, a good scene.I have been doing interior design for twelve or three years.Nowadays, consumers and society are becoming more and more concerned about the interior design industry, and our designers are becoming more and more favored.
The development of interior design in China is only 20 years old. It started very late but made rapid progress.We can see clearly that the competition is becoming more and more intense, and the quality of the works is getting higher and higher.I am very fortunate, very timely, very lucky just to encounter this kind of timing, just a development of the beginning period, can feel from the lack of happiness.
Urban real estate: design and philosophy are closely related.Some people say that "in fact, interior design is the same as architectural design, which is designed for life, not for design."Do you agree?
Danfu: architectural design and interior design, have common ground.In fact, the design of this industry, whether it is interior design or architectural design or advertising graphic design, is to create a life track for society and social groups.Life is a human nature, a habit.We have been living, not being able to design, different times have different changes.There are many Chinese and many ways of life.We hope that through our industry, we can create a regular and standardized life path for him, so that he can live in an orderly way and pursue his own life purpose.Designers love to go after form.Development to the high end, to a kind of realm, is intangible victory tangible.Now what we are after is the rule, not the form.
Urban real estate: the interior design industry has huge market potential, but it also contains fierce competition. What do you think is the competitive advantage of a good design company?How to maintain the advantage?
Danfu: the core of our team's strategy is team cohesion, so our company keeps doing some activities and some cultural exchanges.A design company is not a person, it is a team, a good design requires teamwork.If you don't have cohesion, you don't get a positive exchange.The designer's improvement relies on the influence of the team, not the visual impact of a leader.The leader is some, but is only fictitious, one-sided, only plays a leading role in the development direction.It is a team, not an individual, in the overall development strategy.What I want to do is to stimulate the enthusiasm of the team, we will maintain this competitiveness through many aspects, create the cultural idea of the enterprise, and find the shining point of the enterprise.That's the key.Because if an enterprise does not establish a flash point, then the team will not be in the direction.We need to set a bright spot.We will increase cultural exchanges and opportunities for teamwork, such as outdoor development.
Urban real estate: designers hope to bring customers a beautiful and comfortable living space, but the designer's many professional point of view often conflict with the customer, some designers tend to make concessions to win customers.How would you deal with such problems?
Danfu: this problem will always exist.If the society acknowledges that interior design is a profession and acknowledges that the profession is very authoritative, then the proprietor will naturally agree with us.As an owner, it is only a matter of personal concern, and the designer is thinking more comprehensively and more.So is not very professional designers, very no moral designer, very not careful designer, designer without sense of responsibility, have no experience of designers, will appear this kind of situation.This is not the case with the designers we all have.We need to improve the quality of designers, you can have a sense of responsibility.To give consumers a professional opinion.In this case, the landlord will have no objection.
Urban real estate: the growth of the designer depends on "understanding", how do you understand "understanding"?Do you think "savvy" can be trained?
Danfu: the understanding has nature nurture to say.Understanding is only part of the industry.It is said that interior design is a combination of art and technology: if it is purely artistic, it needs a higher understanding.If we talk about technology, we need to be more rational.Understanding is innate, can be cultivated but the probability is relatively low.Understanding requires a process of cultivation and cultivation, which is closely related to personal experience and experience.If you haven't experienced it at all, you can't understand it.The designer of the halfway house may be competent for the job, and if it is pushed to the highest point, it is not too high to rise to a guiding trend.The understanding is a kind of spiritual state of things, is not the training, training is only a superficial thing, cultivation, cultivation or can.
Up abroad urban real estate: now "China craze", many foreign designers will capture some design elements from the Chinese classical culture, so domestic designers how to traditional Chinese culture into the design?
Danfu: we are in China. This tradition is inherent.There are a lot of aspiring designers who want to put the idea of this architectural culture into the work, so that more people in the world can understand Chinese culture, and that's right.There is nothing wrong with the fact that many people are talking about the world.Now more see is Ming and qing yuan song design elements are more extensive.But has experienced so many dynasties in Chinese history, such as han, jin, tang, song, Ming and qing, you all know this a few more dynasty, did we really sat down to study the cultural characteristics of several dynasties.Many of our designers use it casually, without looking at the cultural roots.This is a form, a misdirection.I am not advocating too much distortion of cultural things, and I do not rule out the design philosophy of some traditional cultures.What we want is a kind of vitality, which connects design with spirit, wisdom, customs and life, which is the most representative traditional Chinese culture.Don't simply put a few ancient Chinese elements in your design, thinking that this is China.
Urban real estate: how do you see the difference between Chinese and foreign design philosophy?
Danfu: in fact, the difference in values.Foreign countries pursue highly directional things and lead the trend.The design industry in China is still in the primary stage of development. Many designers are engaged in this industry to solve the problem of food and clothing. Design is just a profession for them.But we are particularly fast in these years development, has been beyond the signs of foreign counterparts in form, but is still weak in the connotation, we'll think of some way to cultivating their accomplishment, improve their quality.We've got a bit of a sense of urgency right now.Formally, our Chinese designers have begun to go beyond the foreign countries. In 20 years, China's design must be the trend of the world.
Urban real estate: what problems do you think young designers have at work?What advice do you have for them?
Danfu: they are smart and savvy.He grew up in a time of peace, and received more information than we did at that time.But it is too hasty, too impatient: when reading a book, it is urgent to go to work in society, and in the society, to make money quickly.Is too urgent.They should learn to be peaceful, learn to think positively about their own development direction, and set a goal for themselves, not too urgent.The world must be theirs, no hurry.Step by step, learn the basic skills well, and can avoid the mistakes of some predecessors.
Urban real estate: what is the mainstream design style of the interior now?What do you think is the trend of indoor industry development?
Danfu: natural, rich pursue, not too fixed.In the early stage of the development of interior design industry, the work still has a shadow, it is COPY, but now it is beginning to have different understanding style of germination, beginning to have personal characteristics.
The division of labor in our industry is becoming more and more detailed, such as hotel, commercial space, public space and residence.After the development of classification, the thinking has also changed greatly.Why the change?Because the designer has enough experience, experience, and personal opinion, it has evolved into a very confident pursuit and control of a certain field, thus forming such a different professional situation.So the style is slowly personal.The development trend of indoor industry, I have already talked about, domestic interior design industry is catching up with foreign counterparts, the development prospect is good.